From the blog

After ten years of building products across the stack, and more recently building trial signup flows for B2B software, I keep seeing the same expensive blind spot: teams can tell you which campaign produced a signup, but almost none can tell you which campaign produced a customer

A PDF viewer I worked on had a page manager for browsing and reordering large sets of pages. Most of the time it behaved well. Open reorder mode on a large document, though, and the browser tab could consume enough memory to become unresponsive or crash. The first symptom looked

The hero section of this site used to have a static SVG grid in the background. It worked, but it just sat there. We replaced it with a field of dots (a couple thousand of them, depending on your viewport) that drift slowly, scatter away from the cursor, and spring back into plac